The primary objective of my role was to revamp the brand's Instagram page. I achieved this by designing new highlight covers and establishing weekly segments that aligned with current trends. In my capacity as a social media intern, I developed  many content calendar that received approval from the C-Suite leadership. Additionally, I actively monitored the brand's Instagram page on a daily basis to leverage insights for adapting our content in response to current trends.

Furthermore, I formulated an outreach plan targeting over 300 influencers to attend a New York Fashion Week panel. This effort yielded an audience of over 80 people.