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February 2021- July 2021

Brand Agent

As a Brand Agent, I played a pivotal role in the market introduction of TWIST by Ouidad generating buzz for the brand both online and on campus. Through my social media efforts, I crafted engaging content that deeply resonated with my followers. One of my posts even earned the distinction of being used as an Instagram ad reaching an impressive 99.6k reach and accumulating 102k impressions.

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On campus, I proactively stimulated sales by distributing product samples. Furthermore, I successfully secured 50 email sign-ups over the course of the program. I was still able to help gain the brand exposure amongst the challenging circumstances posed by COVID-19 restrictions that limited our ability to conduct in-person events, which I am proud of. 

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